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X is hiding likes to encourage ‘edgy’ engagement


X’s Likes tab is going away soon.

It’s a change the company’s director of engineering, Haofei Wang, says is meant to protect users’ public image — because “many people feel discouraged” to like “edgy” content. MacRumors first reported that the change is coming after a flag was discovered in the iOS app that removes the Likes tab on all user profiles. It wasn’t initially clear if this would affect seeing who liked your own posts, but X senior software engineer Enrique Barragan chimed in to clarify:

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