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X is in hot water in the EU over blue checkmarks and ads

The EU has accused X of violating the Digital Services Act over its handling of blue checkmarks, ads and public data for researchers. If found guilty, the company faces a fine of up to six percent of its global annual revenue.

It claimed the company doesn’t have a reliable, searchable ad repository that enables researchers to look into “emerging risks brought about by the distribution of advertising online.” In the EU’s view, researchers are either dissuaded from carrying out projects or forced to pay “disproportionately high fees” to do so given the way that X has set up its application programming interfaces (APIs). If X is found guilty, it will face fines of up to six percent of its global annual revenue — so we may get a sense of just how much money the now privately held company is making these days.

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