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X Is Working With a GOP Consulting Firm

Targeted Victory’s largest client is the Republican National Committee. It's now fielding inquiries for X about Elon Musk's standoff with Brazil.

When WIRED emailed X for comment about the rapidly evolving situation in Brazil, a reply came from Michael Abboud, the managing director of the conservative consulting and public relations firm, Targeted Victory. The messaging campaign focused on framing TikTok, which is owned by the Chinese company ByteDance, as a threat to Americans’ privacy and to the mental health of teens and children. The country is X’s third largest market, and for months, Musk has railed against Moraes online, calling him a dictator, accusing the court of censorship, and even comparing him to the Harry Potter villain Lord Voldemort.

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