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X plans to show ads in Grok chatbot's answers

Grok's responses to users on X could include paid advertisements in the future.

According to the Financial Times, X owner Elon Musk told advertisers in a live discussion that his company would let marketers pay to appear in suggestions from Grok. He said that after making Grok the "smartest, most accurate AI in the world," the company is now focusing on paying "for those expensive GPUs." He shared that his company has plans to build a checkout feature so that users can make purchases within the app, as well.

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