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X raises Premium Plus subscription pricing by almost 40 percent
With a handful of perks to soften the blow.
X has substantially raised the price of its top-tier user subscription in multiple regions to help bolster the platform’s creator payouts. X gave several reasons to justify the price hike, citing that Premium Plus is now completely ad-free — which it described as a “significant enhancement” to the current user experience. X also references changes made to the X revenue sharing program in October, saying that subscriptions “now more directly fuels” creator payouts to “reward content quality and engagement rather than ad views alone.” Premium Plus subscribers will additionally receive priority user support, access to additional features like X’s Radar trend monitoring tool, and higher limits on the platform’s Grok AI models.
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