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X sees a jump in consumer spending on mobile, despite decline in daily active users
Social network X has grown its in-app revenue over the past year, despite a decline in active users, new data shows. Global consumer spending in the X
Image Credits: AppfiguresWhile global mobile consumer spending is up year-over-year, the monthly totals haven’t always been on a steady climb. Screenshot Image Credits: AppfiguresDespite the jump in consumer spending towards year-end, further data suggests that X may be losing active users. Both X’s U.S. and worldwide daily active users decreased in January 2025, with each figure down by roughly 13% compared with the same time last year, according to estimates from app intelligence provider Sensor Tower, shared in response to a data request from TechCrunch.
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