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X sues advertisers for 'illegal boycott' of the platform

X, whose top executives have long railed against advertisers who fled the platform amid concerns over hate speech, is now also suing them.

X has filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and several of its members, including Mars, Unilever and CVS Health, CEO Linda Yaccarino said in an open letter shared on X. “The consequence - perhaps the intent - of this boycott was to seek to deprive X’s users, be they sports fans, gamers, journalists, activists, parents or political and corporate leaders, of the Global Town Square,” she wrote. The lawsuit alleges that the group “conspired, along with dozens of non-defendant co-conspirators, to collectively withhold billions of dollars in advertising revenue from Twitter.”

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