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X users jump to Bluesky - but what is it and who owns it?

Bluesky is picking up one million new users every day at its current rate.

The main difference is Bluesky is decentralised - a complicated term which basically means users can host their data on servers other than those owned by the company. But others have cited different reasons, such as the Guardian newspaper which has chosen to stop posting there as it called X " a toxic media platform". Several celebrities, from pop singer Lizzo to Taskmaster's Greg Davies, have announced they are joining the platform and limiting their use of - or in some cases leaving altogether - X.

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