Get the latest tech news
X will soon let advertisers run ads next to a ‘curated list’ of creators
X, formerly Twitter, announced today that advertisers can now run video ads next to specific content creators.
Since Elon Musk purchased the social network in 2022, advertisers have been concerned about their ads appearing on the platform, especially since its content moderation policies have been significantly loosened. A few months ago, notable companies like Apple and Disney paused their ad spending on X after Musk amplified antisemitic conspiracy theories on the platform. It’s worth noting that today’s announcement could also be seen as a way for X to lure creators to its platform and take on YouTube, which is something that the company has been focusing on recently.
Or read this on TechCrunch
