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X will start charging for ads based on vertical size, get rid of ad hashtags, says Elon Musk


The social media platform formerly known as Twitter is trying to disincentivize 'giant ads that impair the user experience'

Get ready to pay more if you’re advertising or boosting posts on the X platform (Image credit: Matt Swider / The Shortcut) “𝕏 is moving to charging for ads based on vertical size,” posted Musk tonight. “Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on 𝕏,” Musk wrote in a separate post.

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