Get the latest tech news
X, Meta and the Great Social Media Meltdown
Social media is unraveling. Brands betting on platforms they own will be the ones left standing.
On Jan. 7, a couple of weeks before Donald Trump’s inauguration, Facebook founder and Meta CEO Mark Zuckerberg announced that the company would be “restoring free expression on our platforms” by getting rid of fact-checkers, removing restrictions on controversial topics like immigration and gender, dialing back other content filters, increasing recommendations of political content and “going to work with President Trump to push back on governments around the world going after American companies and pushing to censor more.” The natural response from brands should be to counterbalance that uncertainty by investing more in channels they have much more control over, including websites, apps, customer loyalty programs, email, SMS (RCS), mobile and browser push, and podcasts. As trust in major social media platforms declines, brands are shifting their focus toward direct engagement strategies such as email marketing, owned communities and first-party data collection.
Or read this on r/technology
