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X’s UK division saw revenue decline 66% in 2023 following Musk’s takeover
X has not been fairing well in the U.K., previously a major source of revenue for the social network prior to Elon Musk’s arrival. Still named Twitter UK
X has not been fairing well in the U.K., previously a major source of revenue for the social network prior to Elon Musk’s arrival. Musk’s arrival also led to a wave of redundancies in the UK office, mirroring his cuts to US-based staff. Despite these dismal revenue figures, X’s value has recovered to its $44bn purchase price after it was recently acquired by Musk’s X.AI artificial intelligence startup for $33bn.
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