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Xbox boss Phil Spencer says Gen Z market research has led to Xbox business decisions
Phil Spencer, the Chief Executive Officer (CEO) of Microsoft Gaming thinks the habits of Gen Z gamers have led to Xbox business decisions
Phil Spencer, the Chief Executive Officer (CEO) of Microsoft Gaming believes that the habits of Gen Z individuals have led to the recent business decisions by the company. Spencer has had a busy 2024 so far and at the first-ever Xbox partner preview, he laid out some of the cross-platform decisions by Microsoft such as HiFi Rush, Starfield, and a host of other titles leaping to rival PlayStation. Since 2007, Brian has continued to add to a long list of publications and institutions, most notably as Editor of the Glasgow 2014 Commonwealth Games, winning multiple awards for his writing and digital broadcasting efforts.
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