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Xbox boss says brand's identity is "evolving" in response to fan concerns over multiplatform future


Xbox boss Phil Spencer said its brand identity is "evolving" now keeping first-party games exclusive to its own platfor…

When pressed on whether Xbox's change in strategy means it may lose its identity, Spencer was firm about that, too. And I think over the years, I'm proud of the commitment we've shown to respecting purchases on our platform through back compat, through cross entitlement, Xbox Play Anywhere, through crossplay. "I see the investments we're making in platform and how we want Xbox to show up in multiple places, and your library to be available there.

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