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Xbox rushes to fix 'Feel the Burn' controller promotion following studio closures


Yesterday, Xbox released a blog post for a new Fire Vapor Special Edition wireless controller titled "Feel the Burn".

Yesterday, Xbox released a post for a new Fire Vapor Special Edition wireless controller, proclaiming it was time to "Feel the Burn". The controller headlining the announcement featured a fiery-theme with burnt orange colours, so the introduction made sense when you read it in total isolation. Arkane Lyon boss Dinga Bakaba shared an impassioned thread soon after the news broke, calling the entire situation "a fucking gut stab".

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