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Xiaohongshu, China’s answer to Instagram, hits No. 1 on the App Store as TikTok faces US shutdown
On the heels of TikTok's looming shut down on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another American users are flocking to a Chinese app called Xiaohongshu as people become less optimistic that TikTok can overturn U.S. ban.
On the heels of TikTok’s looming shut down on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another Chinese app is catching some attention. Xiaohongshu originally launched back in 2013, and it hits a lot of the right notes for creators looking for a TikTok alternative: it has a layout that’s similar to Pinterest’s; it is typically thought of as China’s answer to Instagram; and critically it boasts a number of social shopping features. To date, it has raised some $917 million in venture funding, with backers including Tencent, Alibaba, ZhenFund, DST, HongShan (formerly Sequoia China) and some 13 others.
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