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Xiaomi releases electric car $4K cheaper than Tesla's Model 3 as price wars heat up

Chinese smartphone company Xiaomi said Thursday it will sell its first car for far less than Tesla's Model 3, as price wars heat up in China's fiercely competitive electric car market.

Lei on Thursday showed off a range of accessories such as an in-car refrigerator, a custom front-window shade, and a smartphone holder, some available for free with a car purchase before the end of April, and others for a separate price. The SU7 is part of Xiaomi's recently launched "Human x Car x Home" strategy that seeks to build an ecosystem of devices connected to its new HyperOS operating system. Although Xiaomi is generally known for more affordable products, its President Lu Weibing told CNBC earlier this year the company has been pursuing a premiumization strategy since 2020 — and that there are about 20 million users in that price segment who might buy the SU7.

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