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Xiaomi tries to make fun of Apples ill-fated Crush ad. The result isnt great.

They haven't exactly crushed it, though.

In the clip, a hydraulic press is shown destroying a bunch of instruments and other creative tools to create an iPad Pro, which hit the wrong note with creatives, prompting Apple to pull the ad and apologize for it. The company's ad starts in a very similar fashion, but the hydraulic press stops short (breaks down, seemingly) of actually destroying the tools beneath. While the intention is likely to show how the company is different from Apple when it comes to destroying beautiful objects and creative tools, it's unclear how copying Apple's ad achieves that, even in this tongue-in-cheek fashion.

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