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Xsolla and Altava teamed up to bring luxury fashion IP into gaming
Xsolla, a global game commerce company, has partnered with Altava Group, a digital fashion and virtual entertainment company, to bring fashion IP to games.
Chris Hewish, chief strategy officer at Xsolla, said in a statement, “Altava’s innovative approach to digital fashion perfectly complements our mission to simplify game commerce while expanding what’s possible for developers and players alike. Andy Ku, CEO of Altava Group, said in a statement, “This partnership with Xsolla accelerates our mission to bring luxury into the gaming world not as a novelty, but as a meaningful part of digital culture. Through this collaboration, Xsolla and Altava aim to expand how fashion and games converge, enabling the next generation of interactive experiences powered by premium IP, cultural relevance, IP-based digital-physical integration, and player-driven creativity.
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