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Yahoo bought AI-powered news app Artifact from Instagram’s co-founders

Yahoo has bought Artifact, an AI-powered news recommendation app from Instagram's co-founders. The app will no longer be a standalone service and its tech will be folded into products including Yahoo News.

“AI has allowed us to give users a better experience discovering great content they care about,” Artifact CEO Systrom said in a press release. While the team behind it did add social features such as profiles, comment voting and so on, Artifact just didn’t find a big enough audience. Systrom and Krieger announced plans to shut down Artifact back in January, but the pair actually kept it running a while longer by themselves until selling it.

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