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Yahoo is buying Artifact, the AI news app from the Instagram co-founders


Yahoo has officially acquired the AI news app Artifact which was originally built by Instagram co-founders and will be using its technology.

The acquisition was officially completed on March 29 2024 and Artifact’s co-founders, CEO Kevin Systrom and CTO, Mike Krieger, will work with the web services provider in an advisory capacity during the transition. The CEO and co-founder of Artifact Kevin Systrom explains more: “We built an intuitive product experience that users love and has the opportunity to benefit millions of people. A year after launch, in January 2024, the team published a blog post titled ‘ Shutting down Artifact.’ The CEO said they’ve ‘built something that a core group of users love, but we have concluded that the market opportunity isn’t big enough to warrant continued investment in this way.’

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