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Yelp adds AI summaries, budgeting tools in push to aid businesses

Building on its work from last year, Yelp has announced more than 20 new features, including multiple AI smarts, as part of its Winter release.

The announcement comes amid a surge of interest in artificial intelligence and large language models, which have been adopted by various industries and brands, including Yelp, to improve their products and services. With recent advancements in AI, you can expect to see us further leverage LLMs to ease the discovery experience, facilitate more seamless connections with service providers and help local businesses succeed,” Craig Saldanha, Yelp’s chief product officer, wrote in a blog post. Meanwhile, the ad budgeting tool leverages neural networks to take into account various business factors — including their rating, category, listing age and region – and come up with advertising options that can lead to the highest potential return on investment.

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