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Yelp’s chief product officer talks AI and authenticity


Chief Product Officer Craig Saldanha says AI is already transforming the Yelp experience.

Now, someone on a third party, let’s say a travel website, can essentially ask a question, “Where can I find a Sunday brunch that’s open after 11, and kid friendly?” And through our API, we can return with the same level of personalization off of Yelp. And then on the pro side, there’s a lot we can do to help them qualify leads, whether it’s asking questions on their behalf, whether it’s making sure that they never miss a call by having an assistant for them, by guiding them on how users might prefer their response, whether it’s structured or unstructured. A day after Meta CEO Mark Zuckerberg talked about his newest social media experiment Threads reaching “almost” 200 million users on the company’s Q2 2024 earnings call, the platform has…

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