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YGG expands into Web3 game publishing with launch of LOL Land
Yield Guild Games Association announced that it has expanded into Web3 game publishing with the launch of the causal Degen game LOL Land.
By playing, collecting points, and unlocking NFTs in LOL Land, players have the chance to win part of a prize pool funded on May 1, valued at $10 million in YGG token rewards. Through that experience, we’ve come to know what’s fun, what works and what doesn’t, and that’s led us to develop some very strong opinions on how to best serve the crypto market,” said Gabby Dizon, cofounder of Yield Guild, in a statement. Known for pioneering the Web3 guild model with the rise of the play-to-earn movement in 2020, YGG laid the foundation for a new kind of digital coordination: a network of onchain groups, each organized around their own purpose, and united by shared values of collaboration, progression, and ownership.
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