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Yolk is a social app where users swap custom live stickers — no text allowed


With so much fresh competition in social apps right now -- plus the usual set of social media platforms and messaging giants sucking up attention -- it Meet Yolk: An iOS app that's aiming to shake up the consumer social space by making sharing more visual, silly and fun.

Yolk sharing combos might superimpose a reaction selfie which loops a grimace atop a shot of today’s lunch, for instance, or have a rude hand gesture bop about in front of a still from a hated TV show. In a video interview with TechCrunch, Walraven explained that the trio of face-pulling founders — Meiwin Fu and Zihui Chen are the other two — got bored with life at Google, after the 2016 acquihire of their prior startup, a Slack-style teams comms app called Pie. “People just leave weird shit,” he adds, describing how early users have been minting their own memes by, for example, stickerfying stills from Mr Beast’s YouTube videos by pointing their phone at his content playing on another screen in order to capture and share a particular expression.

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