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You can get Prime Video's Dolby Vision and Atmos options back if you pay more

We lost something when Amazon forced ads despite your subscription.

The shift in sound customization options was discovered on various Smart TVs when using the basic Prime Video plan with ads included. In September 2023, it was stated by Amazon that it would force "limited advertisements" onto its subscribers during shows, movies, and live sports in "early 2024." Amazon added users would need to pick up its new "ad-free" option, which would require them to pay an additional $2.99 on top of their pre-existing Prime Video subscription plan.

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