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You can now buy eggs from in-ovo sexed hens
Consumers now can vote with their wallets to support this new tech.
Most people are surprised, and often disturbed, to learn the truth: in the United States alone, approximately 350 million male chicks are routinely culled each year, typically by methods such as maceration (being ground up alive). The egg market already has a clearly defined premium structure ranging from conventional to cage-free, free-range, and pasture-raised, with each category reflecting increased prices and higher welfare standards. If the first wave of Humanely Hatched eggs succeeds commercially, other producers will jump in to capture a piece of this premium market, broadening adoption and helping bring costs down.
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