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You Need Customers to Succeed in Small Business

For your small business to survive, you need customers. Not just to buy once. You need them to come back, tell their friends, and trust you over time. And yet, too many small businesses make it weirdly hard to talk to them. Well, duh, right? I agree, yet I see small businesses fumbling this over and over. All the attention when discussing business is about giant corporations. Whether they’re selling servers or vehicles or every product under the sun, millions of dollars pass through their doors every day. Yet it is folly to apply the methodologies of giant companies to our small businesses. It sounds obvious, but I constantly see small businesses making it hard for customers to get in touch. If a customer does get through the “contact us” gauntlet, that small business often uses needlessly complicated enterprise software to talk with customers.

Whether they’re selling servers or vehicles or every product under the sun, millions of dollars pass through their doors every day. And beyond the stats, small businesses are who we turn to every day: your corner coffee shop, your local cleaner, your neighborhood software team. Many of them work hard in hopes of moving the needle from a fair return to a comfortable life, and maybe even some riches down the road.

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