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You should disable ACR on your TV right now - here's how and why
Your smart TV comes with privacy risks. But you can avoid them.
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. In the wrong hands, sensitive information gathered through ACR could be exploited or misused, which may result in security risks or, at worst, identity theft. The driving force behind targeted advertisements on smart TVs is ACR technology, and its inclusion speaks volumes about manufacturers' focus on monetizing user data rather than prioritizing consumer interests.
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