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You’re a little company, now act like one (2009)
You're afraid that looking like being a small company means you'll lose sales. It's actually the opposite -- you're alienating your best customers.
My website would need to look and feel like a “real company.” I need culture-neutral language complementing culturally-diverse clip-art photos of frighteningly chipper co-workers huddled around a laptop, awash in the thrill of configuring a JDBC connection to SQL Server 2008. Today your product is a shaky version one-dot-oh with bugs you haven’t uncovered yet, missing 90% of the features big companies require, and with no significant documentation like case studies or a proper manual or an ROI model or a large, reference-able customer. At Smart Bear I must have had ten or twenty of these folks before our product was stable enough and feature-rich enough to start getting attention from bigger companies.
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