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You’re Being Alienated From Your Own Attention: Every single aspect of human life is being reoriented around the pursuit of attention.
Every single aspect of human life is being reoriented around the pursuit of attention.
The battle to control what we pay attention to at any given instant structures our inner life—who and what we listen to, how and when we are present to those we love—and our collective public lives: which pressing matters of social concern are debated and legislated, which are neglected; which deaths are loudly mourned, which are quietly forgotten. Before you can persuade, you must capture attention: “Friends, Romans, countrymen, lend me your ears!” Before you inform, insult, or seduce, you must make sure that your voice doesn’t end up in the muted background static that is 99.9 percent of speech directed our way. A world where we can function and flourish as full human beings, as liberated souls, unlashed from the mast, our ears unplugged and open, listening to the lapping of the waves, making our way back home to the people we love, the sound of sirens safely in the distance.
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