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Your health care data is for sale. Here’s how Big Pharma is using it to target doctors who don't prescribe their drugs.
Straight Arrow News investigates how both doctor and patient data are collected, sold and utilized through a little-known $9B industry.
A$9 billion industry called health care commercial intelligence buys all this data from insurance companies and pharmacies and puts it together in an easy-to-use database. “HIPAA works by saying to the doctors and the hospitals and the health insurers, here’s a bunch of rules that you have to follow about this data,” attorney Kirk Nahra told SAN. SAN reached out to the major insurance companies, health care commercial intelligence providers and the nation’s largest pharmacy chains.
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