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Your TV set has become a digital billboard. And it’s only getting worse.
TV software is getting loaded with ads, changing what it means to own a TV set.
In September 2023, Patrick Horner, practice leader of consumer electronics at analyst Omdia, reported that "each new connected TV platform user generates around $5 per quarter in data and advertising revenue." LG, which recently unveiled a goal of evolving its hardware business into an ad-pushing “media and entertainment platform company," expects there to be 300 million webOS TVs in homes by 2026. Similarly, Samsung recently updated its ACR tech to track exposure to ads viewed on its TVs via streaming services instead of just from linear TV.
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