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Your TV Set Has Become a Digital Billboard. And It's Only Getting Worse.
TV manufacturers are shifting their focus from hardware sales to viewer data and advertising revenue. This trend is driven by declining profit margins on TV sets and the growing potential of smart TV operating systems to generate recurring income. Companies like LG, Samsung, and Roku are increasingl...
Companies like LG, Samsung, and Roku are increasingly prioritizing ad sales and user tracking capabilities in their TVs, ArsTechnica reports. Interestingly, Patrick Horner, practice leader of consumer electronics at analyst Omdia, told Ars that smart TV advertising revenue exceeding smart TV hardware revenue (as well as ad sale margins surpassing those of hardware) is a US-only trend, albeit one that shows no signs of abating. While choice is often a good thing for consumers, it's important to consider if new options from companies like Amazon, Comcast, and TiVo actually do anything to notably improve the smart TV experience for owners.
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