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YouTube addresses lower view counts which seem to be caused by ad blockers

In a new post, YouTube acknowledges creator complaints regarding lower view counts, which may be caused by ad blockers based on new data.

Theories have run wild, but there’s one explanation involving ad blockers that makes the most sense, but YouTube isn’t confirming anything directly. Since mid-August, many YouTubers have noticed their view counts are considerably lower than they were before, in some cases with very drastic drops. YouTube’s hint that ad blockers “can impact the accuracy of reported view counts” certainly suggests this is possible, even if it’s not firm confirmation.

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