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YouTube chases TikTok with new gifting feature for vertical livestreams

YouTube is launching a new way for creators to earn money during vertical livestreams, the company announced on Thursday.

Although YouTube has allowed viewers to support livestreamers through “Super Stickers” in the chat tab, this new feature is a direct response to the popularity of gifts on TikTok Lives. For instance, some teens earned up to $7,000 a month by arguing for or against Donald Trump against Kamala Harris in live battles on the platform. YouTube notes that once an eligible creator enables gifts on their vertical livestreams, they will no longer have access to Super Stickers.

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