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YouTube confirms your pause screen is now fair game for ads
“We’ve since widely rolled out Pause ads to all advertisers.”
By Sean Hollister, a senior editor and founding member of The Verge who covers gadgets, games, and toys. It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too. Technically, YouTube started piloting pause ads in 2023 with a limited selection of advertisers, but Google chief business officer Philipp Schindler revealed this April that they were unsurprisingly a big hit with ad firms and lucrative for Google.
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