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YouTube content creators contributed £2.2bn to UK economy in 2024
The data has been released to coincide with the launch of a new group of MPs representing creators and influencers.
British content creator Lilly Sabri - who has nearly six and half million followers on the platform, where she posts fitness videos - welcomed the research and the creation of the parliamentary group. They say the challenges they face include access to training and funding opportunities, finding suitable studio spaces, and acquiring film permits. "This new cross-party forum will put that right: tearing down the barriers that stifle talent, championing creators as pioneers of our time, and making sure Britain leads the world as the ultimate home of creativity, innovation and ambition," Ms Clark said.
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