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YouTube created the creator economy
Nineteen years after Jawed Karim uploaded the very first YouTube video, the awkward, 19-second clip in front of San Diego Zoo’s elephant enclosure is memorable today only because of what it represents.
Nineteen years after Jawed Karim uploaded the very first YouTube video, the awkward, 19-second clip in front of San Diego Zoo’s elephant enclosure is memorable today only because of what it represents: the start of a multibillion-dollar juggernaut that defines so much of what it means to be an online creator. Nearly every social media app offers some kind of monetization opportunity, though few have generated anything close to the eye-popping eight-figure sums made by YouTube’s top talent. Whether we like the idea of influencing as a career path, the industry of independent streamers, vloggers, newsletter writers, podcast producers, VTubers and others is worth hundreds of billions of dollars.
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