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YouTube dominates TV streaming in US, per Nielsen’s latest report

Nielsen today released its January report on viewing usage across linear TV and streaming, which revealed that YouTube is once again the overall top ouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens.

The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive months of the platform being in the top spot. In a blog post celebrating the achievement, the Google-owned streaming service announced that viewers now watch a daily average of over 1 billion hours of YouTube content on their televisions, which could indicate that there’s a preference for user-generated videos among U.S. consumers rather than traditional TV shows. TikTok also entered the spatial reality space, launching a native app on the Apple Vision Pro.

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