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YouTube Dominates TV Streaming In US, Per Nielsen's Latest Report


In a new report today, Nielsen found that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix was a close second at 7.9% of TV usage. TechCrunch reports: In a blog post celebrating the achievement, the Google-owned streaming servi...

In a new report today, Nielsen found that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. TechCrunch reports: In a blog post celebrating the achievement, the Google-owned streaming service announced that viewers now watch a daily average of over 1 billion hours of YouTube content on their televisions, which could indicate that there's a preference for user-generated videos among U.S. consumers rather than traditional TV shows. TikTok also entered the spatial reality space, launching a native app on the Apple Vision Pro.

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