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YouTube Hype gives smaller creators a place to shine
It’s a whole new trending system, and a whole new kind of “like” button.
That half-million milestone is something of a tipping point in terms of both growth and revenue, says Bangaly Kaba, a director of product management at YouTube. With a new feature called Hype, YouTube is trying to focus on growing the smaller channels and helping people discover and share new creators. For creators, Hype is meant to be all upside: a way to connect with their biggest fans, offload some of the promotional work, and monetize their most devoted viewers.
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