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YouTube introduces an interactive product feed for shoppable TV ads
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like YouTube introduced a new shoppable ad format that includes an interactive product feed on TV screens.
The move is strategic for YouTube, as it recognizes that viewers often watch videos on the big screen while also using their phones to scroll through social media or shop online. When a viewer selects an item, they’re prompted to scan a QR code with their smartphone to get a direct link for purchase. The company also said YouTube campaigns on CTV generated over 50 million monthly average conversions in the fourth quarter.
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