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YouTube is a mysterious monopoly


Yesterday I saw this Bluesky post from Adrian Black. He runs Adrian’s Digital Basement, a retro computer repair channel I really enjoy. In the post, he points out a trend I didn’t know about: YouTube views seem to have fallen off a cliff recently.

In that post, Geerling shares some data: while views are down, likes and revenue have been mostly steady. Creators are forced to share notes and read tea leaves as weird things happen to their traffic. I think this space is ripe for disruption, but there are only a handful of companies who could make a go of it… and I think they’d lose a lot of money for a long time while they tried.

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Mysterious Monopoly

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