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YouTube is bringing NFL-style multiview to Coachella 2024’s livestream
You can watch four different stages on one screen.
YouTube pays a licensing fee to feature the exclusive livestream of the festival but then benefits from the ad revenue such a buzzworthy event generates. Given that sales for 2024’s Coachella have been the slowest in more than a decade, Vulture noted that the festival is truly counting on generating any kind of extra attention this year. This is highly unusual for the high-volume festival in Indio, California; tickets for both weekends normally sell out in mere hours or days.
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