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YouTube is changing how YouTube Shorts views are counted


YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the

The idea is that creators can now better showcase the full extent of their reach, making it easier to inform their content strategy and present their work to potential brand partners. With this update, YouTube Shorts will now align its metrics with those of TikTok and Instagram Reels, both of which track the number of times your video starts or replays. Creators who are still interested in the original Shorts metric can view it by navigating to “Advanced Mode” within YouTube Analytics.

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