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YouTube is helping high-profile actors and athletes monetize their AI likenesses

YouTube is teaming up with the world's largest talent agency, CAA, to help its high-profile actors and athletes monitor their AI likenesses.

The video platform plans to begin testing its "likeness management technology" with unnamed award-winning actors and top NBA and NFL athletes, all clients of CAA (Creative Artists Agency). The system will surface AI-generated content that depicts their likeness and provide easy access to submit requests for removal through its privacy-complaint process. Last week in a podcast interview with Armchair Expert, Friends actor Lisa Kudrow called the use of digital versions of Tom Hanks and Robin Wright in the film Here an "endorsement" of AI.

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