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YouTube is making new tools to protect creators from AI copycats
The platform is also cracking down on unauthorized scraping.
The first tool, described as a “synthetic-singing identification technology,” will allow artists and creators to automatically detect and manage YouTube content that simulates their singing voices using generative AI. In an open letter earlier this year, over 200 artists, including Billie Eilish, Pearl Jam, and Katy Perry, described unauthorized AI-generated mimicry as an “assault on human creativity” and demanded greater responsibility around its development to protect the livelihoods of performers. “We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals.”
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