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YouTube is making tools to detect face and voice deepfakes

YouTube is developing new tools to protect artists and creators from unauthorized use of their likenesses. The company said on Thursday that new tech to detect AI-generated content using a person’s face or singing voice is in the pipeline, with pilot programs starting early next year.

The company said on Thursday that new tech to detect AI-generated content using a person’s face or singing voice is in the pipeline, with pilot programs starting early next year. “As AI evolves, we believe it should enhance human creativity, not replace it,” Amjad Hanif, YouTube’s vice president of creator products, wrote in a blog post. “We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals.”

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