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YouTube is testing a new ad format that you won't hate as much - maybe?
The video site's picture-in-picture format won't interrupt the content you're watching. Will that be less annoying?
Under the existing format, YouTube shows full-screen ads that completely interrupt content either before a video starts to play or in the middle. With the new format, ads will appear in a small window while the original content still plays. Creators have quite a bit of flexibility and control over how current ads run.
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